Name of Organization/Company: Publicis Sapient, Boston, MA USA
Category: Most Valuable Employer
Our 50+ offices became 20,000 desks and kitchen tables around the world almost overnight. Yet amidst a pandemic and social justice movement we successfully re-booted our IC function, achieving twice as much with half the team.
Testimonials: A few of many examples sent as we released our results as bite-sized video chapters, read "Thanks for taking the time to construct this email. It shows great empathy...". Overall, our leaders became our chorus, they communicated as often as was needed with their own voice in their own time, armed with clear key messages upfront.
Engagement: We increased Town Hall attendance by 125% from 2019 and retained this captive audience throughout with an avg 20% increase in attendance call-over-call. We increased our intranet homepage visits by 27% and maintained an avg 10% growth MoM, went from 28 to 43% open rate on our global newsletter in 5 months while reducing global email traffic by 77% in the first three months of the pandemic
Sentiment: We maintained a steady 'happiness' score throughout the pandemic with our Employee Pulse Survey (score of 8 in Apr 2020 and 7.7 in Dec 2020), showing that breakthrough levels of engagement were achieved as we tackled tough topics with empathy.
Impact: Informed and inspired people to do better work. We could see an increase in our engagement levels alongside our business performance - we ended the year in a stronger position than we started, and growth for our people and for our business saw a strong trajectory.