Name of Organization/Company: Dentsply Sirona, Bensheim, Hesse, Germany
Category: Most Innovative Use of HR Technology During the Pandemic
1) Full-scale communication: We set up new measures like a Weekly Employee Newsletter containing relevant COVID-19 information, stories to support mental/physical health and updates from DS-locations and a Daily Media Briefing informing about the latest headlines about coronavirus and the dental industry to provide employees with information regarding the Company, guidelines, hygiene standards or news. Moreover, we created a Website as one central channel which employees could access remotely. This was very important to keep non-desk-workers informed. We used already existing channels (Townhalls and the podcast) and implemented a new format DS Chat to provide employees with information and give them the opportunity to ask questions. When employees were allowed to return to workplaces, we distributed Leadership Toolkits and Brochures that contained all necessary information.
2) Listening and Positivity: We used DS Tunes and DS Chat to give employees a voice. Next to listening it was extremely important to support mental health. Therefore, we created a Playlist where our CEO shared a motivating song. In our Weekly Employee Newsletter we kept employees informed. We enhanced the strategy through the campaign “Teeth Don’t Heal Themselves” on Social Media. In 46 posts, leaders and employees of Dentsply Sirona and dental professionals shared positive thoughts.
We also performed an employee Pulse Survey in select countries. Based on the feedback, we initiated video projects to explain the risks of COVID-19 and to reinforce preventive measures, developed a dedicated remote working-page and introduced a Global Employee Assistance Program, a company-paid benefit for employees.
Strategy presentation: This document offers an overview of the strategy that was developed, the key principles that we followed and the activities that were implemented. https://vo-general.s3.amazonaws.com/a1ab4161-9c30-4e28-88fc-d6ad384e3fe2/26564d4e-0be5-4541-93b2-bfc218c0cb3a?AWSAccessKeyId=AKIAJ4PRWO26HAX3IOCA&Expires=1723397124&response-content-disposition=inline%3B%20filename%3D%22DS%20Strategy%20COVID-19.pdf%22&response-content-type=application%2Fpdf&Signature=aI9FeROMY2z3t0tvcHudsue2NQA%3D
Pulse survey results: This document gives an insight into the results of the Pulse survey that was conducted in selected countries. 3,500 employees participated and shared their feedback about the communication around the coronavirus throughout the company. https://vo-general.s3.amazonaws.com/a1ab4161-9c30-4e28-88fc-d6ad384e3fe2/bc46e045-5e37-42cd-888d-63ad35d35dc2?AWSAccessKeyId=AKIAJ4PRWO26HAX3IOCA&Expires=1723397124&response-content-disposition=inline%3B%20filename%3D%22Pulse%20survey%20results.pdf%22&response-content-type=application%2Fpdf&Signature=OYXXDVTwnN5MZxmDWlTumeKyc3s%3D
The Social Media reporting gives an overview of the posts and results of the campaign where leaders, employees and dentists participated to share positivity for the industry. https://vo-general.s3.amazonaws.com/a1ab4161-9c30-4e28-88fc-d6ad384e3fe2/874b52fc-6693-4751-8fe6-86108aa2a488?AWSAccessKeyId=AKIAJ4PRWO26HAX3IOCA&Expires=1723397124&response-content-disposition=inline%3B%20filename%3D%22CORP-DS-SocialMedia_TDHT_short.pdf%22&response-content-type=application%2Fpdf&Signature=%2FD1XGGb8L%2FjxJ%2B%2Fc%2FdoTYVYL1%2Fw%3D
The Brochure and Video containing the Guidelines for Reopening Workplaces were created to keep employees safe and healthy once locations were able to reopen. https://youtu.be/s7VJ78y29Ig
The Brochure : https://vo-general.s3.amazonaws.com/a1ab4161-9c30-4e28-88fc-d6ad384e3fe2/56e1215d-dbf6-46a7-80ba-4d8c9b23d8fe?AWSAccessKeyId=AKIAJ4PRWO26HAX3IOCA&Expires=1723396982&response-content-disposition=inline%3B%20filename%3D%2220200519_Dentsply%20Sirona_Guidelines%20for%20Reopening%20our%20Workplaces_FINAL-komprimiert.pdf%22&response-content-type=application%2Fpdf&Signature=b85ekIirt2laF0CtOBVp5ldDyr0%3D
To spread positivity and keep employees engaged the CEO shared his Song of the Day for 49 days – a playlist for employees was created: https://open.spotify.com/user/g36gj8ts3otd9828r7b7aafs9/playlist/2soV2W6mEbWaWc6sqktWc4?si=1-A2-F4eT_mKKeGI9jT7iQ
A Video explaining the risks of COVID-19 was made with employees talking about their experiences to help reinforce preventive measures: https://youtu.be/enzA47YCzGE
The DS Chat Best of Video shows the open and casual atmosphere where employees can ask their most pressing questions: https://youtu.be/Lt1IDXWLEt0
As a global company it was challenging to stay in touch with employees especially non-desk-workers through the intranet as they were not able to access it regularly. To keep them informed an employee website was developed: https://lp.dentsplysirona.com/en/coronavirus-site-updates.html