Company: Tata Consultancy Services Canada Inc.
Category: Best CSR Strategy
As a publicly traded company, Tata Sons is the majority shareholder of TCS - 66 percent of whose ownership is with two philanthropic trusts. Our corporate social responsibility (CSR) programs are governed by our guiding principle - “Impact through Empowerment”, where outcomes and measurable impacts are delivered through a sustained effort.
TCS’ commitment to (CSR) stems from the Tata Group’s abiding concern for society and environment. A concern captured in the words of Founder, Jamsetji Tata: “In a free enterprise, the community is not just another stakeholder in our business, but it is in fact, the very purpose of its existence.”
Community engagement is deeply embedded in our business, mission, values, and culture. Therefore, our approach is driven by our long- term strategy to positively impact the workplace, marketplace, community, and environment where we live and work. We have identified areas such as health (nutrition and wellness), STEM (Science, Technology, Engineering, and Math) education awareness and the planet (environmental citizenship) as major places we want to support.
Through company- led initiatives and volunteer opportunities, TCS encourages employees to participate in CSR programs to build community and create a positive culture
In FY20, more than 2,600 employees across Canada volunteered more than 4,000 hours for social good – that’s just over 50% of our workforce in Canada! This massive achievement was made possible through huge collaboration within the company.
In the 2018- 2019 school year TCS partnered with school boards across Canada as part of goIT – TCS’ flagship community engagement program that provides students with hands- on coding, robotics and design projects aimed at inspiring an interest in STEM.
As a result, more than 100 TCS employee volunteered as mentors to train 92 teachers, which directly impacted over 2,000 students - from Kindergarten to Grade 12. According to survey results, goIT resulted in more than 70 percent of students wanting to study STEM as an entry point to a career in technology, with teachers also showing interest in learning STEM teaching principles.
The end of 2019 and the beginning of what would become the COVID- 19 pandemic, TCS has emerged as a leader in deploying targeted responses to ensure the safety of our communities. As a strategic partner to the World Economic Forum, we are part of their COVID Action Platform, which is galvanizing the business community in support of multilateral organizations like the WHO (World Health Organization) that are leading the charge.
We are engaged during the crisis with our clients, partners, employees, public institutions, and community to provide support.
TCS associates fully embrace the spirit of altruism, with 2,600+ employees volunteering in Canada last year alone. Our annual associate satisfaction survey, PULSE, reveals that 96 percent of our associates agree that TCS meets its commitment to society by engaging in various community service endeavours.
To involve as many employees as possible, TCS has built a CSR Champion network of employees who are intrinsically motivated to not only support, but also initiate social impact efforts in their local communities across the country. These champions support the grassroots movement of the causes dearest to them, as well as the TCS- led programs, like goIT.
-In 2019, TCS Canada reached 50% participation in employee volunteering, and over 4000 volunteer hours
-Partnered with goIT program to provide over 1,500 employees volunteering opportunities
-Virtual and in person volunteer opportunities available for TCS employees
-Expanded the goIT program to an additional School Boards in Regina, SK
-goIT program is now in more than 70 schools in Peel and GTA School Boards, making it one of the largest industry engagements for STEM education in the Greater Toronto Area
-Over 90 teachers trained to deliver goIT within their classroom
-Over 11,000 students to experience the goIT program since its inception, and 2,000 in 2019, with a focus on low income and underrepresented groups
TCS CSR: https://www.tcsempowers.org
goIT Program: https://www.tcsempowers.org/goIT10
TCS Canada recently won the gold 2019 Stevie for Best CSR Strategy: https://www.tcs.com/tcs-wins-three-stevies-for-workforce-development-and-community-initiatives-Canada
TCS was recently announced as a 2019 Innovation Award recipient for its goIT program by IMPACT2030: https://www.csrwire.com/press_releases/42608-IMPACT2030-Announces-the-2019-Innovation-Award-Recipients
TCS was named America’s Most Community- Minded Information Technology Company in the 2018 Civic 50 by Points of Light https://www.tcs.com/tcs- america-civic-50
The Social Responsibility Award at the North American Employee Engagement Awards for the third year in a row. https://www.tcs.com/tcs-wins-social-responsibility-award-2018
TCS received the Thomas Bata award for ‘Company of the Year’ from the Canada- India Business Council (C- IBC), a non- profit which aims to grow trade and investment between the two countries in Toronto, ON. https://www.tcs.com/tcs-wins-company-year-award-achievements-canada
-"It was a very fun and unique project. I was so interested and can't wait to do more stuff like this in the future. I would never have expected to do anything like this in my life. Thanks!" -Grade seven student, Toronto
-“It was empowering to be able to encourage the students to use the same types of problem- solving methods that I use in my day- to- day work and throughout my engineering education. I look forward to participating in future goIT events.” TCS employee volunteer
-“This experience provided insights into how I can communicate ideas better. In order for the kids to understand programming, I had to simplify the exercises and provide real life examples. The students understood what was required and implemented the code accordingly.” TCS employee volunteer