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Company: ;ANSYS, Inc.
Category: ;Achievement in Extended Enterprise Learning Programs

Nomination Title: Ansys Holds Virtual Worldwide Convention to Keep Industry Connected and Informed During COVID-19 Pandemic



Ansys is the largest engineering simulation company in the world. We develop, market and support engineering simulation software used to predict how products will behave and how manufacturing processes will operate in real- world environments. We offer the most comprehensive suite of simulation solvers in the world so that our customers, like BMW, can confidently predict their products' success. By enabling our customers to test their products virtually before building a single costly prototype, we save them time and money, so they can beat their competitors to market.

Founded by John Swanson 50 years ago (in 1970) working alone in his farmhouse, today Ansys has over 4,400 employees in 90 offices located in 20 countries. Our product offerings have grown from mechanical engineering simulation solutions in 1970 to fluid dynamics, electromagnetic, semiconductor, optics, materials and embedded software solutions used by designers and engineers in every industry — oil and gas, aerospace and defense, healthcare, automotive (including autonomous driving), robotics, construction, energy, consumer goods and materials, among others.

Ansys went public in 1996 on Nasdaq (ANSS) and is a member of the S&P 500. In 2019 we reported record earnings of $1.5 billion — a 38.4 % increase over two years.

A major achievement was the planning and execution of a virtual conference called “Simulation World” held on June 10–11, 2020. The COVID- 19 pandemic forced us to cancel our plans at live conferences and industry events to prevent the spread of the virus.

Ansys Vice President of Marketing Lynn Ledwith was undeterred by this obstacle, deciding that we would hold a virtual conference for the industry in June. This gave us only 8 weeks to enlist the help of prominent industry thought leaders as plenary speakers, build the internal IT infrastructure to ensure that multiple conference tracks could be held simultaneously without a glitch, and create the web pages, graphics and social media plan that would drive registration and attendance. Original expectations were that perhaps 5,000 people would attend.

The Ansys events team soon signed up plenary speakers from companies such as Ferrari, Baker Hughes, Porsche, Hewlett Packard, Rockwell Automation, Forbes, Ericsson, Volkswagen Motorsport, Intel, GE Healthcare and Microsoft, to name a few — along with reporters from The New York Times, BBC and Forbes as featured speakers. More than 54,000 people from 160 countries registered for the event. Simulation World, now the world's largest virtual event focused on engineering simulation, was held in conjunction with the 16th Annual LS- DYNA user group focused on finite element analysis. These events featured nearly 300 sessions and 200 speakers delivering 48 hours of continuous, cross- industry content across multiple time zones. All sessions are now available online for on- demand viewing through 2020.

Simulation World 2020 was a huge success by all accounts. Working together, Ansys teams had organized 300+ sessions on various tracks over two days. Of the 50,000 registrants, 20,000 attended the live sessions while many more elected to watch them later on- demand. The first virtual conference that Ansys had ever held proceeded without a glitch for two days. A total of 67 sponsors, led by Microsoft as the Diamond sponsor and Autodesk, CADFEM and Hewlett Packard Enterprise as the Platinum sponsors, formed a virtual exhibition complete with virtual booths that attendees could visit online and network with vendors.

Three Tier 1 reporters participated in Simulation World, representing the BBC, The New York Times and Forbes. Nineteen journalists attended Simulation World as working reporters, resulting in nine published articles. The Ansys brand was visible over 42,000 times on sites like Digital Engineering, IEEE, MCADCafe, ASME, Interesting Engineering and Engineering.com because of this conference. This helped us to generate 957 sales leads during a time when live sales calls were prohibited due to COVID- 19.

Getting so much done right on such short notice to keep Ansys simulations at the front of customers' (and potential customers') minds during an unprecedented world health crisis makes this effort unique. We are aware of one other competitor that held a virtual conference also, but all the speakers were from inside the company, limiting interest and attendance

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Digital Engineering coverage: https://digitalengineering247.com/article/ansys-simulation-world-kicks-off

Link to watch the recorded content: https://simulation-world.com/