Company: Tofas Turk Otomobil Fabrikasi A.S., Bursa, Osmangazi / Bursa, Turkey
Nomination Category: Chief Learning Officer of the Year
About Dr. Selcuk Alimdar
Dr. Selcuk Alimdar is the head of Tofas Academy (#1 in ATD BEST) serving to 15,000+ employees of Tofas, its dealer and supplier network. Winning 28 international awards till now, his projects have recorded pioneering practices. Alimdar is also a coach, trainer, mentor, facilitator, change practitioner, author and inspiring conference speaker.
Founded in 1968, Tofas is a Fiat Chrysler Automobiles (FCA) and Koç Holding partnership and manufactures passenger and commercial vehicles for FCA worldwide. Besides, it represents Fiat-Alfa Romeo-Jeep-Ferrari-Maserati in Turkey, including sales and after-sales operations.
About Tofas Academy
Tofaş Academy is a corporate university with a vision to inspire L&D professionals in the globe by its unique techniques, pioneering activities and sustained achievements.
Tofas Academy serves to employees of Tofas, its dealers and suppliers, summing up to 15.000+ people. The audience is extremely diverse, including white and blue collars, R&D, sales, ICT, production, quality, supply chain, marketing, after-sales, finance and HR.
Please note that all the following practices are designed-and-deployed after 2018, January 1st
14 Awards in 2018
-Tofas Academy won ATD BEST and became #1 in the worldwide ranking.
-6 awards from Stevie for Great Employers on gamification, onboarding, sales, web site, techniques and soft-skills development.
-7 awards from Brandon Hall HCM on boardgame, corporate university strategy, team, social responsibility and soft-skills development.
-Interactive Video Learning Platform (Tideo): 10,000 videos is accessible 7/24 via web and mobile. It allows non-linear video simulations and quiz. Moreover, it provides live broadcasting.
-Hybrid LMS: Academy created a hybrid LMS with MOOC functionalities. The audience can create their own customized development plans powered by curriculums with diverse learning methods.
-Wiki: Academy developed Wiki platform to maintain the corporate know-how, which achieved 321 authors and 568 articles in just 3 months.
-Digital Development Assistant: The team created a digital assistant that guides employees in choosing the best-fit learning solution.
-Networking Platform: Academy developed a unique gamified platform to sustain a strong network of external trainers, consultants and colleagues worldwide.
-Artificial Intelligence: The team carried out an AI-based research project that aimed to answer how we could engage Tideo, video platform. Tofas employees were digitally cloned and transferred to the simulation system that utilized machine learning.
-Video Production: Academy created a green-box studio that produces video-learning.
-Agile Content Development: Academy developed its own Agile Content Development model.
-Diverse Technical-Development Tools: Academy developed new internal training templates such as self-service, express-info, express-skill and advanced.
-Diverse Behavioral-Development Tools: Academy started internal individual and team coaching, development counselling and mentoring services.
Major Solutions Delivered
-Schools: Academy launched Die, Maintenance, Production and Leadership schools regarding 5,000 employees.
-Onboarding Program: Academy developed a unique onboarding program with pre-onboarding, treasure hunt and boardgame components.
-Get Ready: Academy initiated the digital competencies development program for 7,500-employees.
Academy launched East Campus with 7-classes, 1-conference room and 3-coaching rooms.
Tofas Academy took the Corporate Accelerator role that empowers innovation teams by providing them with workspace, training and mentoring on innovation methods.
HCM Citizenship for:
L&D professionals: Launched the awarded https://tofasakademi.com/ , a curation web site for L&D professionals worldwide.
High School students: Academy supported Fiat laboratories in 11 vocational-schools in Turkey and founded an innovation lab in Tofas Science High School.
K12: Academy provided Coding program of 16 hours to the 200 children of the employees
Handicapped: Academy created a public website teaching sign language.
Ministry of Education: Selcuk Alimdar collaborated with the ministry in reaching 2023 vision of education by delivering workshop facilitation, keynotes and consultancy.
-ATD BEST #1: Tofas Academy won #1 in ATD BEST and 13 awards from Stevie and Brandon Hall on various categories.
-Corporate Accelerator: Alimdar transformed Academy into a Corporate Accelerator for innovation.
-Reinforcing National Education: Alimdar supports the Ministry of National Education through facilitation, training and consultancy.
-Inspiring L&D Professionals: Academy created www.tofasakademi.com (900+ subscribers).
-Networking: Academy created a gamified corporate networking tool to manage a prominent network of external collaborators.
-Hybrid LMS: Academy created best of its kind LMS that has the features of a MOOC.
-Artificial Intelligence: Academy created digital clones of the employees to promote digital learning.
-Extensive Development Tools: Academy utilized many tools like mentoring, individual/team coaching, development counselling, self-learning, v-learning, m-learning, serious game and blended learning.
-Outstanding Results: Delivered 324,000-hours, 37-hours/employee, 4.7/5.0-satisfaction score, 85/100-learning score and 100%+ ROI with Maintenance School and Purchasing Professional Program.