Company: Tata Consultancy Services Canada Inc., Toronto, ON Canada
Nomination Category: Best CSR Strategy
TCS’ commitment to CSR stems from Tata Group’s abiding concern for society and environment. A concern captured in the words of Founder, Jamsetji Tata: “In a free enterprise, the community is not just another stakeholder in our business, but it is in fact, the very purpose of its existence.” As a publicly traded company, Tata Sons is the majority shareholder of TCS, 66 percent of whose ownership is with two philanthropic trusts. Our CSR programs seek to create a sustainable well-being through our guiding principle “Impact through Empowerment”, where outcomes and measurable impacts are delivered through a sustained effort. Community engagement is deeply embedded in our business model, mission, values, and culture, therefore our approach to corporate social responsibility (CSR) is driven by our long-term strategy to positively impact the workplace, marketplace, community, and environment where TCS employees (TCSers) live and work. We have identified the global thematic areas of health (nutrition and wellness), STEM (Science, Technology, Engineering, and Math) education awareness and the planet (environmental citizenship).
Our associates fully embrace the spirit of altruism, with 1,300+ employees volunteering in Canada last year alone. Our annual associate satisfaction survey, PULSE, reveals that 96 percent of our associates agree that TCS meets its commitment to society by engaging in various community service endeavours. To involve the most employees possible, TCS has built a CSR Champion network of employees who are intrinsically motivated to not only support, but also initiate social impact efforts in their local communities across the country. These champions support the grassroots mobilization of the TCS workforce in support of the causes dearest to them, as well as the TCS-led programs, like goIT.
goIT, TCS’ flagship community engagement program, provides students with hands-on coding, robotics and design projects aimed at inspiring an interest in technology careers. Developed as an answer to address the growing tech skills gap in North America, goIT engages TCS employee volunteers as mentors, and teaches students vital skills for 21st century careers such as digital technologies, design thinking, mobile app development and career awareness. Each employee volunteer undertakes an intensive training to prepare them with the goIT programmatic elements, as well as guidance on how to engage students effectively. goIT is offered free of cost to schools, non-profits and other youth-serving institutions in low income communities, with a specific focus on underrepresented youth and girls.
TCS launched its goIT program in Canada in 2014 and to date, with the help of over 1,300 TCS volunteer mentors, has impacted over 8,000 students; including over 6,000 students across 18 schools in the Toronto District School Board (TDSB) making it one of the largest industry engagements for STEM education in the Greater Toronto Area. In 2019, goIT will be in over 50 schools within the Greater Toronto Area.
Additional, in 2018 TCS partnered with the TDSB and The Peel District School Board to train more than 60 teachers, engage 400+ TCS employee volunteers as mentors and impacting 2,000+ students from all grades. According to survey results, goIT resulted in more than 40 percent of students wanting to choose more math and science courses as an entry to tech careers across sectors. Following the program, that number increased to 70 percent, with teachers showing more interest in learning more about STEM teaching principles and careers in STEM. Also in 2018, the volunteer experience expanded from in person to virtual volunteer opportunities using technology to allow more flexibility for TCS employees to participate.
-Expanded the goIT program to an additional School Board (Peel District School Board) in 2019
-goIT program ow in more than 70 schools in Peel and GTA in 2019
-Over 60 teachers trained to deliver goIT within their classroom
-Over 1000 students to experience the goIT program this year
-Virtual and in person volunteer opportunities available for TCS employees
-Over 1,300 employees volunteering in Canada directly impacted over 8,000 students