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Company: ej4, Saint Louis, MO USA
Category: Training Programs or Media > Skills Training

Entry Title: Skills Training

Products Essay

Lack of training is one of the top reasons employees leave their company. Poor job training results in 40% of employees leaving their job within the first year! And according to the ATD 2017 report, on average an employee gets 34.1 hours of training a year. That’s less than a week of training per year. We take this very seriously, which is why we work hard to create content to help employees succeed and exceed in their careers. ej4 is dedicated to providing up-to-date content that users find engaging and compatible with their learning culture.

To put it simply, we define “Business Skills” as the things an employee needs to know how to do on a day-today basis to be successful at their job. If an employee has issues with communication how will they be a successful team member? How can they provide customer service? How can they creatively solve problems?

How can they close a sale?

With approximately 900 programs in our Business Skills Bundle that include many topics, ranging from communication skills, leadership, marketing, presentation skills, team building, and so many more.

These courses are designed to help people become the best employees, through being more productive, better negotiators, effective supervisors, and passionate leaders. Our business skills library contains courses that go beyond typical workplace training, like personal finance, creating better sleep habits, stress reduction, and expands their personal development to help employees understand and develop their strengths.

This year saw the addition and update of many more business skills courses to our off-the-shelf library. Some of these courses included series on Unconscious Bias, Risk Management, Email Etiquette, Crisis Management, Decision Making, Negotiation Skills, Digital Marketing, The Growth Mindset, and Project Management. Our team of writers, graphic designers, and producers find ways to take previously recorded content and give it a new and improved look and sound.

1. New script and messaging – New information is constantly available because of the Internet, media, books and magazines, and even our everyday conversations. To stay in-the-know, we have to conduct constant research on course topics and incorporate those themes into our eLearning courses. Your content must reflect what’s happening right now, from compliance to the best practices in all aspects of skill building.

2. Modern graphics – Training should be fun, which is why we make our content ‘Everything but Ordinary.’

Humans are born with the innate desire for things to be visually appealing, which is why we incorporate unexpected design elements into our courses, like a fake beard and a tattooed bicep. By updating how your eLearning courses look, users will actually use the content.

You can’t fix everything with new graphics, though. You need an instructional design process that allows you to evaluate which images are engaging versus distracting. This is why we strongly utilize adult learning theory in our course creation. Graphics should be relatable and clear, but also be captivating and hold the attention.

3. Updated best practices – Even the way employees consume eLearning content is something we have to take into consideration. Ten years ago, long training courses were the standard, but in recent years eLearning content has become increasingly shorter and segmented. Instead of watching an hour and a half video on one subject, topics are broken up into series of short-form videos that cater to the frequent interruptions that happen at work. However, content that is too short can be ineffective if you cut important information just to save time.

Products Summary

• Mobile-friendly, video-based content
• Short courses average 7 minutes in length
• Instructional design based on best practices in adult learning
• Tactical content that teaches you one new concept per video
• Each course contains a downloadable summary of the key learning points
• Application questions available for the learner to implement what they learned
• Short exam offering immediate feedback on the comprehension of the content
• Continued exams after the initial learning even to reinforce the training content delivered at 2 days, 2 weeks, 2 months, and 4 months
• Course progress is tracked and reported through our learning management system, or the client’s LMS
• Over 1.25 million Business Skills courses viewed in 2017

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