[Skip to Content]


Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: ej4, Saint Louis, MO USA
Nomination Category: Skills Training

Entry Title: Skills Training: Business Skills Topic

Products Essay:

We have several topics that fall under the category Business Skills. To put it simply, we define “Business Skills” as the things an employee needs to know how to do on a day-to-day basis to be successful at their job. If an employee has issues with communication how will they be a successful team member? How can they provide customer service? How can they creatively solve problems? How can they close a sale?

We have approximately 800 programs in our Business Skills Bundle which include the following topics: Business Basics, Business Grammar, Business Math, Communication, Communication Styles, Customer Service, Finance for non-Financial Employees, Health and Wellness, Leadership, Personal Development, Presentation Skills, Problem Solving, Professional Productivity, Safety, Selling Skills, Supervision, Team Building, and Workplace Sustainability.

Lack of training is one of the top reasons employees leave their company. Poor job training results in 40% of employees leaving their job within the first year! And according to the ATD 2016 report, on average an employee gets 33.5 hours of training a year. That’s less than a week of training per year.

We take this very seriously! That’s why we work hard to create content to help employees succeed and exceed in their careers. ej4 is dedicated to providing up-to-date content that users find engaging and compatible with their learning culture.

This year alone ej4 has added 170 programs to our off-the-shelf library. Some hot topics we were excited about include : Fun at Work series, Work-Life Balance, Latest App Trends, Decision Making series, Integrating Millennials series, The Art of Saying No, The Do’s and Don’ts of Success, Building Accountability series, Unconscious Bias series, Understanding Stress and Burnout, Identifying Your Strengths, and our new Marketing topic to name a few.

In addition to new content, we’ve also updated over 100 programs in our Business Skills Bundle.

Our team of writers, graphic designers, and producers find a way to take previously recorded content and give it a new and improved look and sound every month.

1. New script and messaging – New information is constantly available because of the Internet, media, books and magazines, and even our everyday conversations. That’s a lot of information!

To stay in-the-know, we have to conduct constant research on course topics and incorporate those themes into our eLearning courses. Your content must reflect what’s happening right now, from compliance to the best practices in all aspects of skill building.

2. Modern graphics – Training should be fun; let’s keep it that way! Humans are born with the innate desire for things to be visually appealing; evidence lies in our need for shiny iPhones and sleek-looking cars. By updating how your eLearning courses look, users will actually use the content.

You can’t fix everything with new graphics, though. You need an instructional design process that allows you to evaluate which images are engaging versus distracting. Graphics should be relatable and clear and incorporates text that is relevant on any device.

3. Updated best practices – Even the way employees consume eLearning content is something we have to take into consideration. Ten years ago, long training courses were the standard, but in recent years eLearning content has become increasingly shorter and segmented. Instead of watching an hour and a half video on one subject, topics are broken up into series of short-form videos that appeal to our short attention spans (now shorter than a goldfish). But be careful not
to make the content too short; training isn’t effective if you cut important information just to save time. eLearning courses should be seven to nine minutes long.

Products Summary:

• Mobile-friendly, video-based content
• Short courses average 7 minutes in length
• Instructional design based on best practices in adult learning
• Tactical content that teaches you one new concept per video
• Each course contains a downloadable summary of the key learning points
• Application questions available for the learner to implement what they learned
• Short exam offering immediate feedback on the comprehension of the content
• Continued exams after the initial learning even to reinforce the training content delivered at 2 days, 2 weeks, 2 months, and 4 months
• Course progress is tracked and reported through our learning management system, or the client’s LMS
• Over 1.25 million Business Skills courses viewed in 2017

Links: www.ej4.com